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Peak Freelance

The community for creative freelancers who want to scale.

Peak Freelance is a membership community for creative freelancers who want to find clients, scale their business, and make money.

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using specialist terms in your content

I write a lot in the enterprise space. And if you've written for executives, you already know that a TON of jargon comes with it. And plenty of advice on the internet telling you to avoid it. But not all jargon is bad. Sometimes, it's even considered a specialist or technical term your audience would understand with a little extra help. Avoiding it can alienate readers. Consider someone learning about a topic, like the art of becoming a barista. Not explaining what a macchiato is will do them...

11 months ago • 1 min read

Dear freelancer, I have a retainer client (one of my first) who has gradually expanded the scope of work. I was writing and editing articles, but they’ve started asking me to do things like review marketing messaging, write landing page copy, and put together emails and press releases. I don’t feel confident in these tasks and would like to not do them, but I find it hard to say no. I probably should’ve immediately pointed out that these assignments aren’t what we originally discussed, but...

12 months ago • 4 min read

Dear Freelancer, I know it’s essential for me to maintain good relationships with my clients and ensure I give them my best work. But, the better relationships I build with them, I find it's easy to fall into the trap of giving the impression that they are the most important client on my list and that I’ll prioritize their deadlines and requests over anyone else's. This leads to them expecting faster communication, project delivery, and just general attention. How would you change your...

over 2 years ago • 4 min read

Dear Freelancer, Today, I lost one of my biggest clients. This is the first time I'm losing such a huge chunk of income at one go. I don’t know how to deal with it. I have an influx of so many emotions—fear, anxiety, and doubts. Has this ever happened to you? How do you deal with it? Sincerely,Acutely Anxious Dear Acutely Anxious, Yes, this has happened to me—a number of times. Any freelancer who tells you it hasn’t happened to them is either lying or hasn’t been freelancing all that long. It...

over 2 years ago • 3 min read

Dear Freelancer, What to do if you’re wildly overqualified for the projects you’re working on? I technically have three years of experience in marketing, but with a background of 4+ years of professional writing experience. But the last two months have made it clear that I am undercharging and taking on too small of projects. Because of the care and work I've put in, every account I've worked on has experienced exponential growth in traffic, sign-ups, and leads. The budgets for these projects...

over 2 years ago • 3 min read